Back in 2015, California was experiencing some very dry, winter weather. Our client, Yosemite Mariposa County Tourism Bureau, still needed to promote tourism visits during the upcoming winter holidays, even though there was no snow to be found. And because rain was still in the long-term weather forecasts, we needed to create something to encourage visits without snow and at the same time be prepared to switch out our radio once it started to snow. Easy, breezy. This small change and the production make these my favorite radio spots for this category.