Under my guidance, our creative teams developed these key marketing elements including; traditional and digital channels, leveraging AI for personalization, focusing on community engagement, and adapting to economic uncertainty to create targeted campaigns across multiple platforms like social media, search engines, and direct mail all to drive ROI.
Below is an alphabetical listing of that casino experience.
This was my first, big, true budget broadcast production after moving to Fresno. "Get Your Win On!" was a concept I'd created for Table Mountain Casino that I knew had to be done as a music-driven, rock anthem. So, I called in the best help to create this new, branding approach, with original music from Ami Kozak, film direction from Byron Watkins, production from Windsong, and editorial from my friends at Why Not Coco in Santa Monica. All I can say, is thing rocked for it's time.