Michael Pitzer (Art & Design)

Native American Casino Experience

Regional Marketing

Over a 7 year period, I worked on 20+ Native American casinos while serving as Creative Director, Copywriter, and Group UA/UI Specialist at various ad agencies in California and Arizona. That experience included creating culturally-aligned, data-driven marketing strategies leading to the creation of memorable advertising campaigns designed to attract and retain players in multiple competitive markets.

Under my guidance, our creative teams developed these key marketing elements including; traditional and digital channels, leveraging AI for personalization, focusing on community engagement, and adapting to economic uncertainty to create targeted campaigns across multiple platforms like social media, search engines, and direct mail all to drive ROI.

Below is an alphabetical listing of that casino experience.

  • Various
  • Pitzer Advertising & Design
  • Catalyst Marketing Co.
  • Jeffrey Scott Agency
  • Red Circle
  • MJA Advertising
  • ECD, CD, CW, Group UA/UI Specialist
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Branding/Broadcast
Table Mountain Casino
Sing it, baby!

This was my first, big, true budget broadcast production after moving to Fresno. "Get Your Win On!" was a concept I'd created for Table Mountain Casino that I knew had to be done as a music-driven, rock anthem. So, I called in the best help to create this new, branding approach, with original music from Ami Kozak, film direction from Byron Watkins, production from Windsong, and editorial from my friends at Why Not Coco in Santa Monica. All I can say, is thing rocked for it's time.

  • Table Mountain Casino
  • Casino Gaming
  • CD/AD/CW/Producer
  • Catalyst Marketing Company