As part of the campaign development approach, we looked at the step-by-step process Bentley and their customers go through in building a personalized, luxury automobile. For many customers in Scottsdale, it would be a similar process to working with their architect and designer to build their custom home. The following series of concepts touched on those similar processes but were never produced.
NOTE: The creative work displayed in this post was created entirely at E.B. Lane, Phoenix, AZ by Michael Pitzer while Executive Creative Director there.
The project was to develop a presentation for Bentley Motors, England to show how a well thought out marketing approach would be applied to the brand in order to grow and develop additional Bentley dealership locations in the United States. The campaign was created in conjunction with Michael Famileti, head of Scottsdale Motor Mile Auto Group and General Manager, United Auto, a Penske company.
Client: Bentley Scottsdale
Agency: E.B. Lane
ECD: Michael Pitzer
AD/CW: Michael Pitzer
Photography: Bentley Corporate